Who we are


We are a team of marketing and tech experts who approach influencer networks as a solution to real world business challenges. We're journalists, developers, and writers with a diverse set of experiences and skills and interests -- which means we're passionate about our clients' products and stories.

Mae Karwowski

Founder & CEO

Recognized for her thought leadership in social, she directs the social strategy, product development and influencer marketing for all OS clients, focusing on retail and media. Before founding Obvious.ly, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca Cola with the agency 360i. She attended St Paul’s School and then matriculated at the University of North Carolina at Chapel Hill.

Max Domain

CTO & Co-founder

Serial tech startup entrepreneur, Max oversees engineering and ops. Before co-founding Obvious.ly, Max was RadiumOne's former Chief Software Architect and co-founded FocalLabs, one of the first venture-backed photo sharing app. Max is leveraging years of experience in Consumer Apps and AdTech to build a ground breaking influencer marketing platform. He holds a Masters Degree in Math from Ecole Polytechnique, Paris and a Master of Engineering from Cornell University.

Lauren Mangiaforte

Strategic Marketing Director

Lauren is a writer and digital strategy expert. Before joining OS, she worked as a digital media and branding consultant for media companies and brands such as AOL, NewsCred, and Trish McEvoy. Hailing from Chicagoland, she holds a BA from Saint Mary's College (Notre Dame, IN) and a master's in literature from the University of St Andrews in Scotland. Lauren's work as a journalist has appeared on a variety of websites, and her first novel, The Boys Who Wouldn't Grow Up, was published in 2013. Specialties: live events, audits, training

Miriam Wakim

Head of Product Ops

Miriam is a social strategy expert and international relations specialist. Before joining Obvious.ly, Miriam worked with Yale University's Program on Governance and Local Development, the United Nations in Syria and New York, Women's Voices Now, and as an ESL teacher in France. Miriam also held the position of Al-Monitor's Social Media Editor. She holds a BA in Political Science and Near Eastern Languages and Cultures from Indiana University, and an MA in Middle Eastern Studies from New York University. Miriam speaks Arabic and French.

Alexandra Carver

Head Of Influencer Engagement

Alexandra has designed digital marketing campaigns for agencies, start-ups, and e-commerce for over five years. She has led customer acquisition and secured national press coverage for clients in the food service and publishing industries, such as Yum! Brands and Hearst Corp. She also specializes in content strategy and e-mail marketing. Alexandra hails from Texas, graduated from Bennington College, and studied digital media at the NYU Center for Publishing.