Who we are


We are a team of marketing and tech experts who approach influencer networks as a solution to real world business challenges. We're journalists, developers, and writers with a diverse set of experiences and skills and interests -- which means we're passionate about our clients' products and stories.

Mae Karwowski

Founder & CEO

Recognized for her thought leadership in social, she directs the social strategy, product development and influencer marketing for all OS clients, focusing on retail and media. Before founding Obvious.ly, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca Cola with the agency 360i. She attended St Paul’s School and then matriculated at the University of North Carolina at Chapel Hill.

Max Domain

CTO & Co-founder

Serial tech startup entrepreneur, Max oversees engineering and ops. Before co-founding Obvious.ly, Max was RadiumOne's former Chief Software Architect and co-founded FocalLabs, one of the first venture-backed photo sharing app. Max is leveraging years of experience in Consumer Apps and AdTech to build a ground breaking influencer marketing platform. He holds a Masters Degree in Math from Ecole Polytechnique, Paris and a Master of Engineering from Cornell University.

Adam Bohbot

Product Manager

Prior to Obviously, Adam co-founded Charlotte Lacroix, a subscription e-commerce company powered by influencers. He also had experiences at Rocket Internet, and Otium Capital, a french VC, focusing on early-stage investments in marketplaces, SaaS and software-enabled media. Adam graduated from Pantheon-Assas University and EMLyon Business School.

Ashley Buchanan

Account Manager

Ashley is a digital marketing guru, specializing in influencer marketing. She taps her analytical background in finance to use data to enforce social strategy and prove a tangible ROI for an otherwise abstract component of marketing. She has a Masters in Digital Media Marketing from the University of Alabama, and when she's not working, she's usually watching the Crimson Tide win another National Championship.

Miriam Wakim

Head of Product Ops

Miriam is a social strategy expert and international relations specialist. Before joining Obvious.ly, Miriam worked with Yale University's Program on Governance and Local Development, the United Nations in Syria and New York, Women's Voices Now, and as an ESL teacher in France. Miriam also held the position of Al-Monitor's Social Media Editor. She holds a BA in Political Science and Near Eastern Languages and Cultures from Indiana University, and an MA in Middle Eastern Studies from New York University. Miriam speaks Arabic and French.

Alexandra Carver

Head Of Influencer Engagement

Alexandra has designed digital marketing campaigns for agencies, start-ups, and e-commerce for over five years. She has led customer acquisition and secured national press coverage for clients in the food service and publishing industries, such as Yum! Brands and Hearst Corp. She also specializes in content strategy and e-mail marketing. Alexandra hails from Texas, graduated from Bennington College, and studied digital media at the NYU Center for Publishing.

Alexis DeCarvalho

Account Manager

Hailing from the Jersey Shore, Alexis has a BA in Public Relations, Journalism and Marketing from Monmouth University. Before Obviously, she was a freelance writer creating viral content for popular .com's such as BuzzFeed and Elite Daily (if you haven't taken her "Which Grilled Cheese Is Your Soulmate" Quiz we highly suggest it!) She also worked in Fashion and Beauty PR, where she found her love of working with social media influencers. When she's not trying to find her way around NYC (tricky we know) you can find her in the isles of the nearest Sephora.