Le marketing d’influence au service de la tech et des services financiers pour établir une relation de confiance.
Les marques tech et finance font face à des défis majeurs : établir leur crédibilité, simplifier des concepts complexes et influencer les décisions d’achat. Les influenceurs jouent un rôle clé en rendant ces sujets accessibles et en renforçant la confiance des consommateurs.
Obviously accompagne des marques comme Google, Microsoft et Amazon en créant des campagnes d’influence stratégiques qui maximisent la visibilité, l’engagement et la notoriété.
planifient d'utiliser l'IA pour exécuter leurs campagnes d'influenceurs, 55 % de ces marques utiliseront l'IA pour l'identification des influenceurs
des personnes se fient aux influenceurs pour des recommandations de produits, démontrant la confiance placée dans leur expertise
est la croissance attendue de l'industrie du marketing d'influence d'ici la fin de 2024
des spécialistes du marketing estiment que le retour sur investissement du marketing d'influence est comparable ou meilleur que celui d'autres canaux marketing
Brands in the technology and financial services sectors face significant challenges that influencers can help address. Technology brands struggle with building credibility and thought leadership in complex areas from AI to cybersecurity. Establishing trust, enhancing brand reputation, and driving product adoption through authentic reviews are crucial, as well as explaining complex technologies to a broad audience. For financial services, influencing consumer behavior and investment decisions requires transparent communication and educational content. Obviously helps brands navigate these dynamic industries by fostering impactful connections and driving growth through tailored influencer partnerships that address these specific pain points.
plan to use AI in executing their influencer campaigns, 55% of these brands will use AI for influencer identification.
of people say they rely on influencers for product recommendations, showcasing the trust placed in their expertise.
is the expected growth of the Influencer Marketing Industry by the end of 2024.
of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.
Amplify Your Brand
with obviously
Obviously helps technology and services brands leverage influencers to shape consumer perceptions, drive engagement, and build credibility. We connect brands with experts who have extensive followings on social media, blogs, and podcasts, engaging savvy audiences with trusted insights. Our technology influencers pioneer trends, showcase innovations, and position brands as industry leaders.
Our services include quick-turn content for responding to viral moments, always-on ambassador programs, seeding and custom boxes for targeted influencer outreach, and UGC to drive sales through authentic content. This comprehensive approach simplifies tech influencer marketing by managing the entire process, providing custom reporting dashboards, and guiding brands through industry challenges. This enhances visibility, promotes transparency, and builds meaningful consumer connections, helping brands navigate the dynamic digital landscape and achieve sustained growth.
- Réseau de créateurs personnalisé optimisé pour vos besoins
- Brand safety check par l'IA
- Analyse concurrentielle approfondie
- Programmes d'ambassadeurs always on
- Backgroundcheck approfondies des influenceurs
- UGC pour le commerce
- Influenceurs hyper localisés et de niche at scale
- Contenu de qualité multiplateforme
- Rapports personnalisés exclusifs
- Solutions technologiques et tableaux de bord en temps réel
- Contenus quick-turn
- Experiential
- Seeding et boxes customisées
- Equipe et services globaux
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