Gain Recognition & Trust Through B2B Influencer Marketing

Industry Overview

Great B2B influencer marketing is possible, and we set the best-in-class example. Obviously has partnered with global companies like Google, Sherwin Williams, Upwork, Microsoft, Square, and Amazon to deliver exceptional results. Most B2B influencer marketing agencies struggle with sourcing relevant creators, resonating with the right audience, and measuring success. A comprehensive B2B influencer marketing platform is crucial for tackling industry challenges and providing strategic solutions.

Influencers drive leads and sales by influencing purchasing decisions and providing social proof. Obviously offers a range of marketing services, including custom content creator campaigns, quick-turn content for responding to viral moments, and always-on ambassador programs. We also provide searches and vetting for targeted influencer outreach, UGC for commerce to drive sales, and custom reporting of key marketing metrics. They craft tailored content, navigate complex buying cycles, and guide digital transformations. By partnering with Obviously's tech-enabled influencer marketing solutions, B2B brands can strengthen their market position, expand their reach, and stay competitive.

$5.20 ROI

Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.

87%

of consumers would not hesitate to purchase products backed by their favorite content creators.

70%

of B2B marketers say influencer marketing has increased their lead generation and conversion rates.

92%

of B2B marketers depend on influencer content as their key marketing asset for their distribution channels

Industry Overview

Great B2B influencer marketing is possible, and we set the best-in-class example. Most influencer agencies struggle with sourcing relevant creators, resonating with the right audience, and measuring success. B2B influencer marketing is crucial for tackling industry challenges and providing strategic solutions. Influencers drive leads and sales by influencing purchasing decisions and providing social proof. They craft tailored content, navigate complex buying cycles, and guide digital transformations. By partnering with Obviously's tech-enabled influencer marketing solutions, B2B brands can strengthen their market position, expand their reach, and stay competitive.

82%

of consumers admitted that they would not hesitate to purchase products backed by their favorite content creators.

63%

of consumers trust influencers' opinions more than brands'.

$5.20
Return on Investment

Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.

89%

of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels, underscoring the effectiveness of influencers in reaching and engaging tech and services enthusiasts.

Transform Your B2B Strategy with Obviously

Elevate Market Presence with Obviously's Custom Creator Networks

B2B influencer marketing drives awareness, engagement, and conversions by leveraging a creator’s expertise, credibility, and industry influence. B2B marketers can establish thought leadership, expand their reach, and build meaningful relationships within their target industries through influencer partnerships. By building trust, amplifying content, and facilitating lead generation, influencer marketing for B2B contributes significantly to brand growth and competitive advantage on a global scale. Obviously helps brands achieve this by creating custom influencer networks tailored to their needs, ensuring precise targeting, robust brand safety checks, and impactful outreach.

Obviously Capabilities
  • Custom creator network optimized for you
  • AI brand safety checks
  • In depth competitive analysis
  • Always on ambassador programs
  • Extensive Influencers background checks
  • UGC for commerce
  • Hyper localized & niche influencers at scale
  • Cross platform quality content
  • Proprietary custom reporting
  • Tech solutions and real-time dashboards
  • Quick-turn content
  • Experiential
  • Seeding and Custom Boxes
  • Global team and services
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Case Studies

How the world's iconic brands create influence