Instagram influencer marketing agency
The most popular app for sharing photos and videos around the world needs to be part of your marketing strategy. As your Instagram influencer marketing agency, Obviously brings the expertise, network of personalities, and proven track record of success to make the most difference for you on the platform.
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Why Instagram?
Instagram has one of the highest engagement rates of all social channels. With ever-expanding features such as reels, IGTV, and Instagram Live, the influencing potential is endless.
users in the US
to expand their brands reach
are from businesses
least once per day
Custom campaign strategy
Product seeding & sampling
Get your product into the hands of those who matter— influencers beloved by your target audience. Product seeding is ideal for kickstarting a word of mouth campaign and fueling higher sales.
Hashtag campaigns
Our Instagram influencer agency helps you get attention, encourage engagement, and drive traffic to a specific topic or product with a branded hashtag. Obviously's strategic team creates a hashtag with the perfect mix of original and straightforward language.
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Channel takeovers
Bring new audiences to your page with influencer takeovers! Partner with your favorite influencers to promote something extra special for maximum visibility.
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Lead generation & community growth
Use influencer campaigns to capture warm leads that turn into conversions in the future.
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Unboxing & stutorials
An in-depth evaluation of your product by a trusted vlogger is guaranteed to drive results.
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Top Instagram influencer agency
Our multi-faceted campaigns involve hand-picked, personalized strategic approaches that meet your brand goals and maximize ROI.
Share of Influence
Discover unique insights into your brand, identify your success metrics, and develop custom benchmarks using our proprietary AI reporting technology. The analysis, which is exclusive to Obviously, features your competitors' influencer spending, creator volume, and top performing content trends, allowing you to gain a better understanding of your influencer marketing competitive landscape.
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Quick-Turn Content
Co-create culture with your network of creators, or respond to viral moments. Your exclusive network fosters 1:1 relationships with your influencers. This enables them to proactively pitch ideas, keep your brand informed on what’s next in culture, or be on-call for quick-turn content creation.
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Always-On Ambassador Programs
Engage multi-tier influencers, key opinion leaders, and celebrities on a long-term basis rather than for one-off campaigns to develop strong relationships and trust with their audiences. In comparison to influencers who participate in one-off campaigns, ambassador content and activations/events see a 65% lift in engagement.
Seeding and Custom Boxes
Qualified influencers will be identified and vetted based on creative requirements and campaign goals. A network of influencers can be curated based on interests, favorite products, foundation color matching, preferences like cruelty-free, etc. Seeding strategies will be tailored to fit brand goals, influencer demographics, and other key considerations. Box design, configuration, printing, and fulfillment and shipping are also available.
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UGC For Commerce
Relevant influencer content drives consumers to make purchases. We help brands tap into this influencer UGC by identifying existing content about their brand and then repurposing it for their Product Detail Page listings across retailer sites like Amazon, and brand owned websites. With our access to the most influential Amazon storefront creators, we are the only partner who can content populate these storefronts at scale.
Proprietary Custom Reporting
With Obviously's Studio Dashboard, you can track key marketing metrics and audience data tailored for your brand. To meet evolving needs and position us to further scale your influencer network, we continuously analyze your programs for real-time monitoring, actionable reporting and robust wrap-up reports. In addition, we analyze sentiment comprehensively, focusing on key areas to determine the pulse of the conversation and provide actionable insights.
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Instagram influencer marketing services
Creative strategy & ideation
Your dedicated account team puts together a road map for your Instagram campaign, complete with creative briefs and measurable goals.
Influencer management
Obviously's white glove service includes influencer identification, contract negotiation, content feedback and approval, and of course, payment.
Content creation
Our creators, your brand style. We produce a portfolio brimming with custom creative for you to implement across all your marketing channels.
Giveaway campaigns
Work with dozens of influencers to coordinate giveaways that grow your social media following. We handle everything from the content of the giveaway post to shipping the winner’s prize.
Paid amplification
Use paid strategies to boost the reach of your best-performing content. Target new audiences on all social channels with posts that are proven to work.
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Hashtag ideation
As your Instagram content creator agency, our copywriters find the ideal combination of words that authentically embody your campaign in a memorable way.
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Custom boxes & fulfillment
Obviously's full service logistics center packs and ships all campaign gifts to your influencers. We even design custom branded packaging for a premium unboxing experience.
