Entertainment & Gaming
influencer Marketing Campaigns That Actually Drive Revenue

Industry Overview

Gaming and entertainment influencers are transforming brand engagement by shaping trends, driving interactions, and building dedicated communities. They connect with vast audiences on TikTok, YouTube, Twitch, and Instagram, creating genuine, passion-driven content that resonates deeply. Brands often struggle with visibility, credibility, and connections, but influencers address these issues by fostering trust and loyalty through authentic endorsements.

They significantly impact purchasing decisions, set trends, and keep brands ahead of culture. By partnering with an expert gaming influencer marketing agency such as Obviously, brands can navigate marketing complexities, enhance their presence, and achieve sustained growth in the dynamic digital marketplace.

82%

of consumers would not hesitate to purchase products backed by their favorite content creators.

63%

of consumers trust influencers' opinions more than brands'.

$5.20 ROI

Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.

89%

of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.

Industry Overview

Gaming and entertainment influencers are transforming brand engagement by shaping trends, driving interactions, and building dedicated communities. They connect with vast audiences on TikTok, YouTube, Twitch, and Instagram, creating genuine, passion-driven content that resonates deeply. Brands often struggle with visibility, credibility, and connections, but influencers address these issues by fostering trust and loyalty through authentic endorsements. They significantly impact purchasing decisions, set trends, and keep brands ahead of culture. By partnering with Obviously, brands can navigate marketing complexities, enhance their presence, and achieve sustained growth in the dynamic digital marketplace.

82%

of consumers would not hesitate to purchase products backed by their favorite content creators.

63%

of consumers trust influencers' opinions more than brands'.

$5.20
Return on Investment

Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.

89%

of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.

A Game-Changer
with obviously

Elevate Your Brand's Success With A Dedicated Creator Network

Creating a dedicated creator network can revolutionize how your brand addresses today’s challenges. Influencers are essential for brands, amplifying awareness and visibility by engaging passionate followers and building credibility. They drive engagement with tailored content, sparking discussions and fostering communities around specific genres. As trendsetters, they keep brands ahead by navigating evolving trends.

As a leading entertainment and gaming influencer agency, Obviously helps brands overcome targeting challenges, ensuring sustained growth and a competitive edge. An Obviously powered creator network provides a structured platform for connecting with the right influencers, optimizing campaigns, and delivering precise, data-driven results. The process involves identifying key influencers, creating custom content tailored to brand goals, and analyzing data. We continuously refine and measure the effectiveness of your video game influencer marketing and entertainment campaigns.

Obviously Capabilities
  • Custom creator network optimized for you
  • AI brand safety checks
  • In depth competitive analysis
  • Always on ambassador programs
  • Extensive Influencers background checks
  • UGC for commerce
  • Hyper localized & niche influencers at scale
  • Cross platform quality content
  • Proprietary custom reporting
  • Tech solutions and real-time dashboards
  • Quick-turn content
  • Experiential
  • Seeding and Custom Boxes
  • Global team and services
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Case Studies

How the world's iconic brands create influence