Financial & Tech Influencer Campaigns That Actually Drive Results
Brands in the technology and financial services sectors face significant challenges that influencers can help address. Technology brands struggle with building credibility and thought leadership in complex areas from AI to cybersecurity. Establishing trust, enhancing brand reputation, and driving product adoption through authentic reviews are crucial, as well as explaining complex technologies to a broad audience.
Influencer marketing in the tech sector helps build this trust and create a personal connection with audiences, effectively raising awareness and simplifying complex concepts. For financial services, influencing consumer behavior and investment decisions requires transparent communication and educational content. Successful marketing partnerships with prominent brands such as ADT, Asus, Amazon, Canva, Google, Microsoft, Yahoo, Synchrony, and Betterment highlight the power of tech influencers in enhancing brand visibility and credibility.
Obviously is the financial and tech influencer agency that helps brands navigate these dynamic industries. We foster impactful connections and drive growth through tailored influencer partnerships that address these specific pain points.
plan to use AI in executing their influencer campaigns, 55% of these brands will use AI for influencer identification.
of people rely on influencers for product recommendations, showcasing the trust placed in their expertise.
is the expected growth of the Influencer Marketing Industry by the end of 2024.
of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.
Brands in the technology and financial services sectors face significant challenges that influencers can help address. Technology brands struggle with building credibility and thought leadership in complex areas from AI to cybersecurity. Establishing trust, enhancing brand reputation, and driving product adoption through authentic reviews are crucial, as well as explaining complex technologies to a broad audience. For financial services, influencing consumer behavior and investment decisions requires transparent communication and educational content. Obviously helps brands navigate these dynamic industries by fostering impactful connections and driving growth through tailored influencer partnerships that address these specific pain points.
plan to use AI in executing their influencer campaigns, 55% of these brands will use AI for influencer identification.
of people say they rely on influencers for product recommendations, showcasing the trust placed in their expertise.
is the expected growth of the Influencer Marketing Industry by the end of 2024.
of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.
Amplify Your Brand
with obviously
Obviously helps technology and services brands leverage influencers to shape consumer perceptions, drive engagement, and build credibility. We connect brands with experts who have extensive followings on social media, blogs, and podcasts, engaging savvy audiences with trusted insights. Our technology influencers pioneer trends, showcase innovations, and position brands as industry leaders.
Our services include quick-turn content for responding to viral moments, always-on ambassador programs, seeding and custom boxes for targeted influencer outreach, and UGC to drive sales through authentic content. This comprehensive approach simplifies tech influencer marketing by managing the entire process, providing custom reporting dashboards, and guiding brands through industry challenges. This enhances visibility, promotes transparency, and builds meaningful consumer connections, helping brands navigate the dynamic digital landscape and achieve sustained growth.
- Creator network optimized for your needs
- AI brand safety checks
- In depth competitive analysis
- Always on ambassador programs
- Extensive Influencers background checks
- UGC for commerce
- Hyper localized & niche influencers at scale
- Cross platform quality content
- Proprietary custom reporting
- Tech solutions and real-time dashboards
- Quick-turn content
- Experiential
- Seeding and Custom Boxes
- Global team and services
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Case Studies
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