Increase Your Market Share With Our Lifestyle Influencer experts

Industry Overview

To connect authentically with consumers and navigate the complexities of modern marketing, lifestyle brands need influencers. Lifestyle brands, characterized by their focus on promoting a particular way of living, emphasize aesthetics, values, and community. These brands often highlight personal expression, authenticity, and a specific set of cultural values, which resonate deeply with their target audiences.

On Instagram, YouTube, and TikTok, lifestyle brands shape preferences, drive engagement, and influence purchases. Influencers boost visibility and foster meaningful connections with engaging content in fashion, travel, fitness, home décor, wellness, and more. In a crowded market where everyone is doing influencer marketing, it’s essential to stand out.

Obviously is a lifestyle marketing agency that excels by being the best at leveraging our scale, and quickly getting content out. We analyze which lifestyle marketing tactics are working and failing in the competitive landscape and collaborate with creators who drive results. Consumers trust influencers' real stories and reviews over brand statements, driving loyalty, advocacy, and increased sales.

At Obviously, we foster emotional connections and build communities, which are core to the success of lifestyle brands. We ensure that our clients' messages resonate deeply and authentically with their audiences. By detecting social trends and creating compelling influencer content, Obviously can help position brands at the forefront of culture.

82%

of consumers would not hesitate to purchase products backed by their favorite content creators.

63%

of consumers trust influencers' opinions more than brands'.

$5.20 ROI

Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.

89%

of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.

Industry Overview

To connect authentically with consumers and navigate the complexities of modern marketing, lifestyle brands need influencers. On Instagram, YouTube, and TikTok, they shape preferences, drive engagement, and influence purchases. Influencers boost visibility and foster meaningful connections with engaging content in fashion, travel, fitness, home décor, wellness, and more. Consumers trust influencers' real stories and reviews over brand statements, driving loyalty, advocacy, and increased sales. By detecting social trends and creating compelling influencer content, Obviously can help position brands at the forefront of culture.

82%

of consumers would not hesitate to purchase products backed by their favorite content creators.

63%

of consumers trust influencers' opinions more than brands'.

$5.20
Return on Investment

Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.

89%

of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.

Unlock Your Brand’s Potential with obviously

Partner with Obviously for Unmatched Growth and Engagement

Obviously helps lifestyle brands thrive by connecting them with the most effective influencers on Instagram, YouTube, TikTok, and more. These influencers boost your brand's visibility and reach new demographics. With genuine storytellers on your side, you can counter the declining credibility of traditional lifestyle brand marketing and build strong consumer relationships.

Obviously has successfully assisted lifestyle brands like Hyatt, Puma, Hugo Boss, Ann Taylor, Birdies, David’s Bridal, Kate Spade, American Girl, and many more. We ensure influencers create compelling content that resonates with your audience, driving engagement and sustaining loyalty at scale. Plus, trendsetting creators keep your brand ahead of the culture, navigating dynamic consumer landscapes and targeting niche audiences. With Obviously’s proprietary analytics, you can set custom benchmarks, measure success, see a strong return on investment, and achieve sustainable growth.

Obviously Capabilities
  • Custom creator network optimized for you
  • AI brand safety checks
  • In depth competitive analysis
  • Always on ambassador programs
  • Extensive Influencers background checks
  • UGC for commerce
  • Hyper localized & niche influencers at scale
  • Cross platform quality content
  • Proprietary custom reporting
  • Tech solutions and real-time dashboards
  • Quick-turn content
  • Experiential
  • Seeding and Custom Boxes
  • Global team and services
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Case Studies

How the world's iconic brands create influence