Food & Beverage Influencer Marketing That Works
The influencer marketing landscape is rapidly evolving, with food, beverage, and alcohol influencers playing vital roles. These influencers do more than promote products—they shape trends, influence purchasing decisions, and create authentic connections. Their engagement rates in the food and beverage sector surpass industry averages, building trust through personal stories and recommendations. Food and beverage influencers lead trends, spark viral movements, and drive brand innovation. Alcohol influencers specifically shape beverage trends and consumer preferences, delivering measurable ROI through engagement and sales conversions.
As a leading food influencer agency, Obviously has seen success with prominent brands such as The Coca Cola Company, Domino’s, Campbell, Panda Express, Grey Goose, Dove Chocolate, Heineken, McDonald’s, and Glaceau Smartwater. We provide comprehensive campaigns including product launches, brand awareness, and content creation, effectively enhancing visibility, building credibility, and navigating evolving regulatory challenges. Our multi-faceted food influencer marketing involves hand-picked, personalized strategic approaches that meet brand goals and maximize ROI.
Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.
of food and beverage consumers would not hesitate to purchase products backed by their favorite creators.
of food and beverage consumers trust influencers' opinions more than brands'.
of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.
The influencer marketing landscape is rapidly evolving, with food, beverage, and alcohol influencers playing vital roles. These influencers do more than promote products—they shape trends, influence purchasing decisions, and create authentic connections. Their engagement rates in the food and beverage sector surpass industry averages, building trust through personal stories and recommendations. They lead trends, spark viral movements, and drive brand innovation. Alcohol influencers specifically shape beverage trends and consumer preferences, delivering measurable ROI through engagement and sales conversions. Brands rely on Obviously to enhance visibility, build credibility, and navigate evolving regulatory challenges.
Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.
of food and beverage consumers would not hesitate to purchase products backed by their favorite creators.
of food and beverage consumers trust influencers' opinions more than brands'.
of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels.
Ignite Your Brand with obviously
Obviously creates custom influencer networks tailored to the specific needs of food and beverage brands, ensuring precise targeting and impactful outreach. By closely engaging with creator communities, we anticipate trends and gather unique insights, helping brands stay relevant and engaging. We provide real-time insights into campaign performance, tracking metrics like engagement rates and conversions to deliver clear ROI. Our comprehensive management simplifies the influencer marketing process from selection to reporting, ensuring compliance and transparency. This approach drives higher engagement and conversion rates, contributing to sustainable growth and effective digital engagement for our brand partners.
- Custom creator network optimized for you
- AI brand safety checks
- In depth competitive analysis
- Always on ambassador programs
- Extensive Influencers background checks
- UGC for commerce
- Hyper localized & niche influencers at scale
- Cross platform quality content
- Proprietary custom reporting
- Tech solutions and real-time dashboards
- Quick-turn content
- Experiential
- Seeding and Custom Boxes
- Global team and services
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